Yongda stick the principle" pursue the outstanding quality, create value for customers" , taking the food safety as the first important position, take brand as to lead first, take serving the customer as the aim, persistent exporting and domestic sales. Creating the marketing network, establishing the pre-eminent enterprise brand. Many in the last years, the company pays great attention to the brand construction, increase the enlargement medium publicity , the brand spread emphasis on the product showing in super market and shopping store, the professional exhibition meeting, terminal sells some publicity of shop front up, increase the popularity and the good reputation of" Yongda" brand .
　 In the international market, the product mainly exports ten countries including Japan, South Africa, middle east, Southeast Asia, Hong Kongs etc.The high quality and more expensive product mainly export to Janpan market. middle levelprice market mainly in Hong Kong.Yongda company is one of 35 factories that can export heated chicken product to Japan, one of 8 factories can export heated chicken product to South Korea .

At the local market, the company carries on subdividing the market, mainly in supermarkets, catena sells ,fast food restaurant enterprise and frozen product wholesale market. Conduct sell directly and distribution, two terminal marketing strategy. There are over 230 distributor covered in 30 provinces and cities ,which in charge of wholesale or retail in the local market .At the same time, is also a long-term main supplier for McDonald's and KFC .